By Tom Harrison
The financial benefit of the Bear Festival has been challenged and questioned by some local leaders. So, let's hear what other prominent folks have to say about the economic and social benefits of local festivals:
“Travel and tourism are critical to our economy, and local events and festivals are often the front door to that experience.” — Gina Raimondo, US Sec. of Commerce under Joe Biden
“Festivals bring communities together, support small businesses, and showcase what makes our regions unique.” — California Gov. Gavin Newsome
“North Carolina’s festivals celebrate our people, our culture, and our communities—and they drive tourism and economic growth across the state.” — Former NC Gov. Roy Cooper
“Meetings, festivals, and events are essential drivers of travel that generate significant economic impact for local communities.” — U.S. Travel Association
“Events and festivals give people a reason to come now instead of someday.” - “Festivals are one of the most effective ways for small towns to create economic impact quickly.” - “If you want overnight stays, you need reasons for people to visit— and festivals are one of the easiest ways to do that.” — Roger Brooks, Founder of Destination Development Association; one of the most widely cited rural tourism consultants in the U.S.
“Festivals and community events are important economic drivers that bring people together while supporting local businesses.” — Allen Joines, Mayor of Winston-Salem, NC
“Our festivals help define who we are as a community while also bringing in visitors who support our local economy.” — Barbara Volk, Former Mayor of Burlington, NC
“Events and festivals are a key part of revitalizing downtowns and bringing energy and economic activity into the community.” — City Manager, Rocky Mount, NC
At the end of the day, the Bear Festival year in and year out attracts more people than ever before in our history. It boosts our economy and brings positive publicity to our town. It provides a great deal of fun and entertainment for our residents who may otherwise not have this kind of opportunity locally. So, rather than fight against it, let’s celebrate what is good as we strive to work together to solve other unrelated problems. The National Black Bear Festival has become an energizing and impactful event for our small tier one town. Many hours of planning, coordination and work make the Bear Festival an award-winning and exciting and free destination for thousands of people. I encourage everyone to embrace the festival and to support our community by being proud to host the nationally recognized National Black Bear Festival!
If you could look up National Bear Festival in the dictionary, you’d see Tom Harrison’s face because he’s been a key organizer of the festival for years.